Manager, Social Media Strategy

ILIA is seeking a Social Media Strategy Manager that can act as a strategic and creative partner to lead the development and execution of ILIA’s social media channels. As a key member of the marketing team, the Social Media Strategy Manager will maintain ILIA’s brand image and brand voice across all social media touch points. This role is responsible for ideating and driving engaging content across channels and platforms, working closely with internal stakeholders to effectively increase brand awareness and foster meaningful connections with key audiences. This role requires a strong understanding of digital trends and cultural awareness, excellent collaboration skills, and a love for engaging storytelling. This role will report to the Senior Director of Social and influencer and beauty experience is required.

This role is hybrid and open to candidates based in Los Angeles, CA. This role will report to the Senior Director of Social and Influencer.

Key Responsibilities:

• Drive social media strategy for product launches, retail initiatives, events, and influencer partnerships, ensuring alignment with the company’s key messages and business priorities across platforms including but not limited to YouTube, Instagram, TikTok, Meta, and Pinterest.

• Collaborate with the Senior Manager of Lifecycle & Loyalty to integrate email, SMS, and social media efforts through a monthly social editorial calendar.

• Strategically build and manage a global social media calendar, working closely with cross-functional teams to align social initiatives with brand campaigns and product launches.

• Develop innovative tactics to grow ILIA’s audience size and engagement, such as giveaways and brand partnerships.

• Generate compelling, high-quality content ideas—including copy, visuals, and videos—that resonate with target audiences across all channels.

• Monitor social media trends, tools, and analytics to identify opportunities for growth.

• Oversee community management strategies to boost engagement with key audiences and expand brand reach.

• Analyze performance metrics and KPIs to assess campaign effectiveness and optimize content strategies accordingly.

• Track competitive activity to identify emerging trends and opportunities.

• Prepare weekly and monthly reports and presentations, tracking, analyzing, and optimizing key performance metrics.

• Contribute creative, forward-thinking, and social-first ideas that enhance ILIA Beauty’s presence among target audiences across all social media channels.

• Manage relationships with platforms like Meta and TikTok, as well as analytical tools, to ensure effective strategy execution.

• 4+ years of relevant experience in social media strategy with both organic and paid experience; beauty brand-side experience preferred

• Must have multi-platform experience including but not limited to TikTok, Instagram, Pinterest, and YouTube.

• Immersed in the social landscape and understands the algorithm, best practices, and how to optimize for engagement & performance

• Analyze social media performance metrics and trends to extract actionable insights that inform content strategy, optimize engagement, and drive continuous improvement across platforms

• Keen passion and interest in marketing and beauty, social media, and culture

What we would like to offer...

• $80,000-100,000 annually*

• Bonus Opportunity

• Health Benefits - 100% employer-paid medical, dental & vision coverage

• Flex Time Off - No cap on personal time off and paid company holidays

• Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season

• Parental Leave - Up to 18 weeks paid parental leave

• 401(k) - Save for your future with a 401(k) with a company match

• Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care

• Hybrid Work Model - Find your flow, working from home or from one of our offices

• ILIA Products - Quarterly stipend to replenish your favorite products and try new ones

*This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location.

About ILIA

ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.

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