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Manager, eCommerce

RemoteUnited States, California, Laguna BeachDigital

Job description

ILIA is committed to pursuing best-in-class DTC digital marketing strategy to drive growth in customer acquisition and retention for Our vision for is to create an authentic representation of ILIA that focuses on helping new customers through the customer journey, from first discovery to purchase, creating a customer for life. In line with that vision, ILIA is looking for a Manager, eCommerce to join our team to drive growth in LTV & in new customer acquisition through global marketing campaigns. The ideal individual has a strong digital background with a high growth DTC global beauty brand, with proven experience planning an eCommerce calendar to hit business goals.

This role reports into the Director, CRM.

Role Responsibilities


  • Build, own, and maintain the Global eCommerce campaign calendar planning process across multiple markets, including international, to achieve business goals years in advance
  • Drive the GTM planning of DTC offers, SKUs, GWPs, new website feature launches, and product launches to hit growth targets
  • Create high level key themes per month to increase customer engagement
  • Align the Global Ecommerce Calendar with financial goals & targets of
  • Partner with Demand Planning & Sales Operations on our planning and forecasting process by SKU
  • Support the digital team in SKU and order forecasts based on calendar planning
  • Prioritization of campaigns, projects, and tickets based on business impact and effort
  • Proactively coordinate with Product Development, Marketing, Creative, and Operations to drive growth in the DTC Ecommerce Business


  • Create detailed project briefs with digital channel requirements & goals to meet growth targets
  • Manage timelines and create delivery requirements to ensure timely handoff of assets to channels within our Project Management platform
  • Follow-through on campaign execution from asset creation to live on site + channel promotion
  • Own the review process to ensure proper approvals from each department


  • Coordinate post mortem debriefs to each campaign focusing on communicating business impact to digital & cross-functional teams. You are comfortable pulling complex reports from multiple systems to create recommendations.
  • Continuous improvement of cross-functional processes and systems in a high growth organization
  • Create a culture of learning within ILIA focused on maximizing customer engagement & achieving business results
  • Create & maintain documentation of processes for any campaign launch to ensure proper execution and scale as we continue to grow the team

Job requirements

  • 5+ years experience planning & execution of a DTC E-commerce Calendar for a global beauty brand with multiple markets
  • Hands on experience in managing multiple complex projects & programs, working with channel managers, marketing teams, and creative teams
  • Hands on experience in measuring business impact of campaigns through Google Analytics & channel platforms to deliver actionable learnings
  • Hands on experience in creating detailed digital briefs with all requirements from all digital marketing channels
  • Strong understanding of prioritization of business impact vs level of effort across all digital projects. One look at an eComm calendar and you instinctually know which campaigns are high/low impact.
  • Very well versed at a granular level of all digital marketing channels

About ILIA

ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.