Loyalty Manager

As our Email Campaign and Loyalty Manager, you'll play a crucial role in strengthening relationships with our customers through strategic email communications and our loyalty program. You'll help tell the ILIA story - from our clean formulations and sustainable packaging to our skin-first philosophy - while driving engagement and retention across our digital channels. We're seeking a detail-oriented and customer-centric partner to join our Ecommerce team. In this role, you'll partner in the development and execution of email marketing strategies while managing our customer loyalty program to drive engagement and retention. You'll be instrumental in connecting with the top tier of our community by developing targeted communications that educate about our loyalty program offerings. 

This role is hybrid and open to candidates based in Southern California. This role will report to one of our offices—Century City, CA, or Laguna Beach, CA—once a week. This is a full-time, regular position.

Key Responsibilities:

• Project management, cross functional partnership in campaign development

• Brief, build, and deploy targeted email and SMS campaigns using Klaviyo and Attentive 

• In partnership with Senior Manager of Lifecycle and Loyalty, develop segmented email strategies based on customer behavior, preferences, and clean beauty journey – specifically for our VIP members. 

• Manage ILIA's loyalty program, creating engaging experiences that reward our community while reinforcing our brand values

• Oversee the loyalty program operations including point systems, rewards structure, and member communications

• Analyze loyalty program data to identify trends and opportunities for program enhancement

• Create and test compelling loyalty program offers and promotions to drive member engagement

• Collaborate with creative teams to develop email templates and visual assets

• Maintain customer database quality and ensure compliance with email marketing regulations

• 4+ years of experience in email marketing and loyalty program management with a CPG brand

• Proficiency with email marketing platforms (Klaviyo preferred)

• Strong analytical skills with experience in data-driven decision making

• Excellent writing skills with ability to maintain consistent brand voice

• Understanding of clean beauty industry and consumer trends preferred

• Experience with A/B testing and campaign optimization

• Knowledge of email marketing best practices and regulations

What we would like to offer...

• $80,000-$95,000 annually

• Bonus Opportunity

• Health Benefits - 100% employer-paid medical, dental & vision coverage

• Flex Time Off - No cap on personal time off and paid company holidays

• Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season

• Parental Leave - Up to 18 weeks paid parental leave

• 401(k) - Save for your future with a 401(k) with a company match

• Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care

• Hybrid Work Model - Find your flow, working from home or from one of our offices

• ILIA Products - Quarterly stipend to replenish your favorite products and try new ones

*This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location.

About ILIA

ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.

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