Director, D2C eCommerce

As the Director of D2C eCommerce, you will play a pivotal role in driving our online shopping experience and ensuring seamless integration with our brand's vision. Your responsibilities will encompass owning the ecommerce experience, including headless architecture, international operations, website performance, conversion rate optimization, site merchandising, subscription management, loyalty program management, and web analytics.

This role is hybrid and open to candidates based in Los Angeles, CA or Orange County, CA. This role will report into our VP of Digital & eCommerce.

Key Responsibilities

• DTC E-commerce Strategy & Channel Ownership: Develop and execute a comprehensive e-commerce roadmap aligned with the company's business objectives, subscription models, loyalty programs, web analytics, and feature buildouts including full P&L ownership

• DTC Sales & Budget Ownership: Own the full direct-to-consumer P&L, ensuring revenue, OPEX, and EBITDA targets are set and hit. 

• Sales Forecasting: Forecast the DTC channel by market and by product, partnering with Director of Global Advertising, demand planning, and operations teams to validate assumptions and achieve EBITDA targets

• Conversion Rate Optimization: Build and manage a prioritized testing roadmap, design and run tests on a clearly-defined testing cycle, and implement winning tests.

• Website Merchandising: Own website merchandising strategy that marries optimal user flow with product revenue targets, continually optimizing the merchandising strategy to maximize user value.

• Seamless User Experience Management: Execute and contribute to defining the vision for a seamless user experience that drives conversion and brand love.

• Performance Monitoring: Monitor key performance metrics (CR%, AOV, website revenue, revenue per user, time on site, site speed) for each international store, analyze data, and generate reports to track the success of e-commerce initiatives in a headless architecture across multiple markets.

• Project Management: Collecting business requirements from cross-functional stakeholders and translating into fully built out briefs for development

• International Capabilities: Manage and coordinate the setup and operation of multiple Shopify stores tailored to different countries, ensuring localized content, currencies, and payment options.

• Ecommerce Tech Ownership: Leverage your expertise in ecommerce tech and data instrumentation to drive the development and implementation of new features for enhanced flexibility and performance.

• Performance Reporting: Report on the DTC channel in cross-functional and leadership forums, synthesizing why core KPIs were achieved or missed. 

• Web Analytics: Lead the integration and implementation of web analytics with GA4 to gather valuable insights and optimize the user experience and marketing strategies with an A/B testing roadmap.

• Shopify Ownership: Oversee and optimize the Shopify platform for each international store, including product listings, inventory management, and site performance optimization within a headless ecosystem. Strong experience in the Shopify App Ecosystem required.

• Experience and Tech Enhancements: Identify opportunities to enhance the Shopify experience for each market, such as introducing new features, integrations, and payment options.

• Data Analysis: Utilize data analytics and user insights to make informed decisions and recommendations for improvements in the headless architecture for international markets.

• SEO Optimization: Implement SEO best practices tailored to each international store to improve search engine rankings and drive organic traffic within a headless commerce context.

• Testing and QA: Conduct regular usability testing, quality assurance, and bug tracking to maintain a smooth and error-free shopping experience in a headless environment for international customers.

• Strong prioritization understanding of web projects with impact and effort.

• 7+ years of proven experience as a Shopify Product owner or similar role in e-commerce, with expertise in headless architecture,international e-commerce operations, and conversion rate optimization with at least 2-3 years of site P&L ownership experience preferred

• At least 2-3 years of people management experience managing roles such as developers, designers & customer experience 

• Experience in implementation and optimization of subscription management using Recharge and loyalty program management

• Ability to scope projects with level of effort and business impact

• Proficiency in web analytics integration and implementation, particularly with GA4.

• In-depth understanding of headless commerce principles and the Shopify platform, including Shopify Plus.

• Strong experience in the Shopify App Ecosystem for Digitally Native Brands for out-of-the-box solutions for common ecommerce problems

• Proficiency in data analysis and the ability to use data to drive decision-making.

• Experience with SEO and digital marketing strategies within a headless and international context.

• Excellent project management and communication skills.

• Creative problem-solving abilities and a passion for innovation.

What we would like to offer...

• $160,000- $185,000 annually*

• Bonus Opportunity

• Health Benefits - 100% employer-paid medical, dental & vision coverage

• Flex Time Off - No cap on personal time off and paid company holidays

• Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season

• Parental Leave - Up to 18 weeks paid parental leave

• 401(k) - Save for your future with a 401(k) with a company match

• Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care

• Hybrid Work Model - Find your flow, working from home or from one of our offices

• ILIA Products - Quarterly stipend to replenish your favorite products and try new ones

• *This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location.

*This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location.

About ILIA

ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.

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