Counter Manager, Liberty

ILIA is seeking an experienced and highly motivated Counter Manager to lead our presence at Liberty. This individual should be passionate about clean beauty and motivated to educate consumers who may be new to our brand. The Counter Manager will champion our brand values, elevate the client experience, and drive sustainable business growth through artistry, education, and strategic retail execution.

This role plays a critical part in building brand loyalty and performance within our key retail locations. The ideal candidate is entrepreneurial, service-oriented, and energized by building relationships with clients. 

Responsibilities

Sales & Client Experience

• Lead by example to achieve and exceed individual and counter sales goals

• Act as the primary brand ambassador for ILIA at Liberty by delivering an elevated and consistent client experience

• Analyze sales performance, competitive activity, and client insights to identify opportunities for growth and partner with management on strategic initiatives

• Drive key retail metrics including units per transaction and average order value through strong selling and clienteling practices

• Plan and execute impactful in-store animations, events, and activations to grow brand awareness and engagement

• Ensure ILIA brand standards are delivered at every client touchpoint—both in-store and beyond
  

Artistry & Education

• Maintain expert-level product knowledge to educate clients and support customer acquisition and retention

• Execute all education initiatives, tools, and brand programs with consistency and excellence

• Actively participate in all training sessions, both virtual and in-store
  

Team Leadership & Operations

• Maintain consistent counter coverage and punctuality, addressing scheduling issues in real time

• Uphold the highest visual merchandising standards; ensure the counter is clean, fully stocked, and brand-right at all times

• Manage counter expenses within budget guidelines

• Identify and escalate operational challenges to ensure timely resolution
  

Communication & Partnership

• Maintain clear and consistent communication with store leadership, category managers, and ILIA EME team

• Share weekly and monthly sales results, business insights, and performance updates with the Sr. Sales & Education Manager, UK

• Build strong partnerships with Liberty stakeholders by providing key trends, commercial insights, and category feedback

• Monitor inventory levels, track out-of-stocks, and partner with management to ensure timely replenishment

• 2–4 years of experience in prestige beauty and/or skincare retail; experience in Liberty preferred

• Minimum 1 year of people management experience, with a proven ability to lead and develop high-performing teams

• Demonstrated success achieving KPIs through exceptional service and strong selling skills

• Confident communicator with strong interpersonal skills and a client-first mindset

• Ability to remain agile and solution-oriented in a fast-paced retail environment

• Commitment to upholding ILIA brand and presentation standards at Liberty

• Entrepreneurial, competitive, and self-motivated with a passion for clean beauty

What we would like to offer...

• Competitive salary

• Bonus Opportunity

• Health Benefits

• Paid time off

• ILIA Products - Quarterly stipend to replenish your favorite products and try new ones

About ILIA

ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.

Fraudulent Job Posting Notice

We are aware of job posting scams in which individuals may falsely represent themselves as ILIA employees. Please note that all official communication regarding job opportunities at ILIA will come directly from an @iliabeauty.com email address. We will never request sensitive personal information or payment during the recruitment process. If you suspect a fraudulent job posting or communication, please contact us directly via our Support form. Your safety and trust are important to us.